Gym Owner Network

Your gym doesn't have a leads problem. It has a model problem.

This workshop shows you exactly what's broken in your business, what to fix first, and how to get past £15k/month without grinding 60 hours a week.

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Lifetime access. 14-day money-back guarantee.

500+
Gyms helped
19
Countries
£130k
Avg. new revenue per member in Year 1
The Real Reason You're Stuck

You're doing everything yourself. And the numbers barely move.

You open the gym. You coach every session. You answer every message. You chase every lead. You post on social. You clean the toilets. You put out fires.

By 9pm you're wiped. And the bank balance looks the same as last month. Still under £15k. Still not paying yourself properly. Still wondering if you should have just stayed a PT.

So you think: I just need more leads. More people through the door. Then everything will click.

Here's the truth. A lack of leads is a symptom, not a problem.

If your pricing doesn't cover your costs, more members just means more work for the same money. If you don't have a front-end offer, you're selling memberships to cold strangers who ghost you. If you're not tracking a single KPI, you have no idea what's actually broken. And if you're still coaching 30+ hours a week, there's no time left to fix any of it.

Right now you're a firefighter. Something goes wrong, you run to the sink, fill a cup, throw it on the fire. By the time you put it out, it's spread somewhere else.

You can't scale chaos. You have to systemize what you've got before you can grow.

These aren't marketing problems. They're model problems. And until you fix the model, nothing else works.

Real Gyms. Real Numbers.

What happens when the model gets fixed.

"Our highest revenue month was £8k. Last month's profit alone was £8k."

XO Fitness went from £8k/month revenue to their first £30k month in 12 months with GON. They'd run a gym for 11 years without knowing what they didn't know. "I learned more about running a business in one month than I had in 10 years."

XO Fitness

"It didn't feel like we owned a business. It felt like we were just going in day to day with no end goal."

Sam and Tristan ran a glorified CrossFit box with one-to-one PT on the side because it didn't pay enough. They went from 110 members at the wrong price down to 30 on purpose, then rebuilt to 230 members in a facility four times the size.

Sam & Tristan, CTPT Canterbury

"We had grown this business out of passion that was serving everyone else but us."

Ryan rebuilt Equilibrium from a complex mess of one-to-one, two-to-one, small group, and online PT under one roof into a focused, profitable gym. Payroll went from eating 75% of revenue to a business running at 40% margins with £60k months.

Ryan Thomas, Equilibrium Petersfield
Here's What We've Learned

Good gyms find their ideal customers. Great gyms create them.

We've worked with over 500 gyms in 19 countries. The pattern is always the same.

The gym owner is stuck under £15k/month. They think they need more leads. So they boost a post. Maybe hire a cheap agency. Or run a challenge.

Leads come in. Some convert. Most ghost. Revenue bumps for a month, then drops back. The owner blames the ads. Tries again. Same result.

That's because they're treating symptoms, not the problem. Not enough leads is a symptom. High churn is a symptom. A coaching team that underperforms is a symptom. The actual problem is usually the model itself.

Here's what we mean. If you're charging £80/month for memberships, you'd need 200 members to make £16k. And you'd need to coach all of them yourself. That's not a business. That's a job with worse hours and worse pay than the one you left.

Most gyms under £15k/month have a model that can never be profitable at that price and that structure. No amount of leads will fix that.

This workshop fixes the model first. Because once the model works, everything else gets easier. Your marketing becomes simpler. Your sales feel less awkward. Your retention improves without you chasing people. And you stop feeling like you need to be in the gym every hour of every day.

What's Inside

Five sessions. One clear plan. No fluff.

Module 01

Systems That Set You Free

Right now, you're a firefighter. Reactive. Anxious. Waiting for the next thing to break. This session walks you through a framework we call the Fire Pyramid: from reactive chaos (firefighter) through fire extinguisher and fire alarm levels, up to the sprinkler system, where problems get identified and fixed without you. You'll map your first Business Process Map (BPM), documenting exactly how attention turns into cash inside your gym. Most gym owners have never written this down. That's why they can't delegate, can't improve, and can't step away. Systems are captured, not created. You already have them. They're just not documented. We fix that here.

Module 02

Attract Members Without Chasing Them

Most gyms post content nobody cares about and wonder why they're stuck at 10 leads a month. This session breaks down the 60/30/10 content framework: 60% awareness content to bring in new eyes, 30% alignment content to shift beliefs and build trust, 10% action content to drive enquiries. You'll learn why your marketing isn't working (you're talking about your gym instead of talking about your customer), why Linktree is killing your conversions, and how to hit the baseline of 30 organic leads per month. We also cover the difference between marketing and branding and why, under seven figures, you should only be doing one of them. If you look, sound, and smell like every other gym, you've become a commodity. This session fixes that.

Module 03

Build a Team That Grows the Business For You

Freelancers in your gym is a hard no. This session explains why and what to do instead. You'll learn the three identities of leadership (coach, manager, mentor) and why most gym owners are so afraid of micromanaging that they end up managing nothing at all. We cover the investment mindset versus the cost mindset: what it actually costs you to stay on the gym floor doing PT at £60/hour when an hour of strategy could be worth £5,000. You'll map your £10/hour, £100/hour, and £1,000/hour tasks and start getting the low-value work off your plate. Every hour you spend coaching is an hour you're not spending growing. This session shows you how to buy back your time.

Module 04

Keep Members Three Times Longer

Our blended attrition across MARCHON gyms for the last 18 months is 1.64%. At a £400+ average yield. This session shows you the frameworks behind that number. You'll learn the Customer Success Formula (CS = CX x CO): why customer experience is the only variable you fully control and why most gyms are fixating on outcomes they can't guarantee. You'll map the Consumption Gap (the distance between what your service could deliver and what your members actually use) and build your first 90-day retention playbook with proactive and reactive touch points. The big rule: you can't automate giving a shit about people. Automate your systems. Humanize your relationships. If retention doesn't show up in your calendar, you're retaining members by accident, not by design.

Module 05

Know Your Numbers, Grow Your Business

If you're not tracking data, you're trying to compete with fighter jets while riding a tricycle. This session covers the difference between lag measures (revenue, profit, member count) that you can't control and lead measures (conversations, content posted, ad spend) that you can. You'll get the exact pipeline benchmarks we use across the network: 30 organic leads/month, 50-60% lead-to-trial conversion, 65-85% trial-to-member conversion, under 3% monthly attrition. If your trial conversion is above 85%, you're too cheap. Below 65%, your product needs work. These numbers alone will tell you exactly what's broken and where to focus first. Data on its own is worthless. The insight is priceless.

Bonus · Free

Productivity Masterclass

The system our members use to stop firefighting and start working on the things that actually move the business forward. Map your week around £1,000/hour tasks instead of £10/hour busywork.

Who It's For

Is this workshop for you?

This is for you if

  • You own an independent gym stuck under £15k/month
  • You're still coaching most of the sessions yourself
  • You don't track KPIs, attrition, or conversion rates (or you don't know what those terms mean yet)
  • You know something needs to change but you're not sure what to fix first
  • You've maybe looked at mentorships or agencies but couldn't justify the cost at your current revenue

This is NOT for you if

  • You own a franchise or chain (this is built for independents)
  • You're already past £30k/month and need advanced scaling strategies
  • You want someone to "run your ads" and fix everything for you
  • You're looking for overnight results without changing how you run things
  • You're not willing to invest time in actually implementing what you learn
From Hobby To Real Business

From a hobby to a real business.

"We were fondling around for what we thought was a business, which ended up being more like quite an expensive hobby."

Jonah went from 60-70 members at the wrong price point to 210 members with 50-60 on trial. Society Coaching now has a 600-person wait list for their new recovery space. "This has truly transformed my life."

Jonah, Society Coaching, Reigate

"We didn't have a clue on what we needed to do in terms of hiring staff or actually running a business."

ASCEND launched with two founders doing everything together. Within a year: five staff, 142% revenue growth, and a third gym location in planning. "We categorically know that we didn't know what we were doing as a business before we joined."

Matt & Rob, ASCEND Brighton

"All we had was emotions. So we were just so emotionally led that we were making too many wrong decisions."

Dale and Ryan at SIN Training had a loyal client base but couldn't grow because every decision was based on what they thought members would think. They went from 72 clients to 195 in under two years after switching to data over emotions.

Dale & Ryan, SIN Training
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Everything you need to fix your gym's model. £47.

£817 value
£47

One-time payment. Lifetime access.

  • Over 5 hours of structured, actionable training
  • Proven systems, tools, and templates
  • Lifetime access to all materials
  • Bonus: Productivity Masterclass (worth £199)
  • 14-day money-back guarantee
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Common Questions

Questions you're probably asking.

Most courses sell you a system to bolt onto your business. This workshop helps you document and fix the systems you already have. You already have a system for generating leads. It's just producing the result you currently get. We show you how to capture what's working, fix what's broken, and stop swinging from one approach to another every month. The frameworks come from live data across 500+ gyms. The team still runs gyms today. Nothing in here is theoretical.

We've worked with SGPT gyms, CrossFit boxes, large group, boutique studios, and hybrid models across 19 countries. We have a gym in rural Scotland doing £30k months at an average yield of £249. A gym in Carrick Macross, Ireland doing £55k months. A gym in Brighton that tripled turnover in 10 months. The principles (pricing, front-end offers, retention systems, lead generation) apply to every independent gym model. If you run an independent gym, this was built for you.

That's exactly the problem this solves. One of the first things you'll do is map your £10/hour, £100/hour, and £1,000/hour tasks. Most gym owners are spending their weeks on £10/hour work (replying to emails, posting content that generates no leads) and wondering why the business doesn't grow. Each session is around 60 minutes. The time you invest here will show you where you're wasting 10+ hours a week on things that don't matter.

We want every serious gym owner to have access to the foundations. This workshop gives you the systems. If you want hands-on mentorship, weekly coaching calls, and a custom roadmap after that, we offer that too. But the workshop stands on its own. As Jenz says in the training: "We've been here for five days, and we barely even scratched the surface." The workshop is the starting point. For most gym owners, it's the most valuable £47 they'll spend this year.

You have 14 days to go through the material. If you don't find it valuable, email us and we'll refund every penny. No forms. No questions. No hassle.

Built By Gym Owners Who Still Run Gyms

Meet Jenz.

Jenz Robinson, co-founder of Gym Owner Network

"I was once a very dumb gym owner. I made all the mistakes. But then I also made all the investments."

Jenz Robinson co-founded GON after spending years building MARCHON Gyms from a single site to a multi-location operation with 38+ employees and 1.64% blended attrition. He still runs weekly coaching calls with members and shows up at every summit.

This workshop is the starting point. The same frameworks, benchmarks, and systems his team uses with gym owners every day, distilled into five focused sessions you can go through this week.

As he says to every gym owner who walks through the door: the cream rises to the top. If you're willing to put in the work, you will succeed.

Jenz ✌

Your Move

Stop guessing. Start building.

You already know something needs to change. The question is whether you keep doing the same things and hoping for different results, or you spend £47 and 5 hours to find out exactly what's keeping you stuck under £15k and how to fix it.

500+ gym owners already have. Here's what they'd tell you: start.

Get instant access · £47

Lifetime access. 14-day money-back guarantee. No risk.