How to Get More Gym Members in 2026
The fastest-growing gyms skip gimmicky ads. They win Google and AI search, sell a paid front-end offer that covers ad spend, and deliver what they promise.
How to Hire a Gym Coach: Job Ad, Interview, and Offer
The full hiring process we use across the network: a values-first job ad, a two-stage interview, a practical session, and an offer that leaves room to grow.
Small Group PT Benchmarks: Attrition, Lifespan, and Revenue
Real benchmarks from 500+ small group gyms: 2 to 3% monthly attrition, 18+ month member lifespan, and the revenue numbers behind them. See where your gym sits.
SGPT vs Group Classes: Why 1:6 Beats 1:12
Small group PT and group classes are different products, not different sizes. Compare coaching, pricing, retention, and margins, and see where 1:12 falls down.
Small Group Personal Training Pricing: What to Charge in 2026
How to price small group personal training: the per-session maths, membership structures, and why most SGPT gyms are 30% too cheap. With real gym numbers.
Why More Leads Won't Fix Your Gym
Most struggling gyms have a model problem, not a leads problem. Here's how to tell which one you have, and why more marketing usually makes it worse.
Gym Owner Salary UK: What Gym Owners Actually Earn in 2026
Real owner income data from 500+ independent gyms: what UK gym owners actually earn, what drives the gap, and the Net Owner Benefit ranges to aim for.
Gym Attrition Rate: What's Normal, What's Not, and How to Fix It
A good gym attrition rate is 2 to 3% a month. Most independent gyms run double that. How to measure yours, what's normal, and the fixes that work.
How to Raise Gym Membership Prices (Without Losing Members)
The step-by-step method for raising gym membership prices: fix the product first, communicate straight, give notice. With real results from 500+ gyms.
How to Make a Gym Profitable: The 5 Systems That Matter
A busy gym and a profitable gym are different things. The five systems that close the gap: product, retention, front-end offer, team, and lead generation last.
How to Delegate as a Gym Owner: A 3-Step Process
You're not scared to delegate, you just don't know how. Three shifts that take you from task doer to leader, and how to cross the bridge with your team.
Gym KPIs: The 5 Numbers to Check Every Week
Trials, conversion, attrition, lifetime value, and profit. The five gym KPIs that tell you what to fix, and the 30-minute Monday health check that uses them.
How to Sell Gym Memberships Without Feeling Pushy
The sales framework behind gyms closing £400+ front-end offers: rapport, Sherlock-style discovery, a permission-based pitch, and objections anticipated early.