Masterclass

Sales Masterclass

A values-aligned sales framework that makes selling feel natural, not sleazy. Scripts, objection handling, and a live sales block where you contact real leads from your own pipeline.

Who this is for

You own a gym and you know you need to sell. But every sales conversation feels uncomfortable. You hold back, you avoid the follow-up, you let prospects walk when they say they need to “think about it.” If you're losing sales you should be closing because selling feels pushy or desperate, this workshop fixes that.

What will I actually walk away with?

  • A complete values-aligned sales framework that makes selling feel natural, not sleazy
  • Scripts for every stage of the sales conversation, from first contact to close
  • A follow-up system so you stop losing leads through inconsistency
  • Confidence handling objections around price, timing, and “I need to ask my partner”
  • A forward sales calendar so you leave with a plan, not just ideas
  • Real practice selling to actual leads from your pipeline during a live sales block on the day
  • Implementation worksheets to take straight back to your business

What happens on the day?

Morning, 10:00am to 12:30pm. Introductions and pain point exploration. Core sales frameworks and teaching. Role play exercises to practise conversations in a safe environment. Breakout discussions around the specific frustrations holding you back. Objection handling practice.

Lunch break. Restaurants, cafes, and delis nearby.

Afternoon, 1:00pm to 3:00pm. System teaching and implementation. More role play with direct feedback. Live sales block: you'll contact real leads from your own pipeline in the room with guidance. Build your forward sales calendar before you leave.

How it's delivered. A mix of teaching, role play, live practice, and group discussion. This is not a lecture about sales theory. You'll be practising conversations, handling real objections, and making actual sales calls on the day.

When and where

Date
Wednesday 13 May
Time
Arrival 9:30am · 10:00am – 3:00pm
Location
PFCA HQ, Unit 4
Oakfield Trading Estate
Altrincham, Cheshire
WA15 8EJ
Included
Scripts, implementation worksheets, live sales block

Is this right for me?

This is for gym owners who want to increase conversions and build a professional sales process. If you're getting leads but losing them through weak follow-up, uncomfortable conversations, or a lack of structure, this day gives you the system and the confidence to change that.

Who this isn't for

Gym owners looking for aggressive, high-pressure closing tactics. This is values-aligned selling. If you want manipulation scripts, look elsewhere.

Why GON?

Gym Owner Network is a private network of independent gym owners run by people who've built and sold successful gyms themselves. We don't teach theory. We teach the exact frameworks we use with the gyms in our network every week. This masterclass isn't a pitch for a program. It's a day in the room with the people who solve this problem for a living.

FAQs

Your laptop or iPad, and access to your current leads or pipeline. You'll be using them during the live sales block.

There's a lunch break with restaurants, cafes, and delis nearby. Catering details to be confirmed closer to the date.

Capacity is kept small so everyone gets role play time and direct feedback. Exact numbers to be confirmed, so book early.

Yes. The afternoon includes a live sales block where you contact real leads from your own pipeline with guidance and support in the room.

You'll still get full value from the frameworks, scripts, and role play. The live block is a bonus, not the entire day.

Tickets are non-refundable but you can transfer your seat to another gym owner up to 48 hours before the event. Email hello@gymownernetwork.com.

Post-event support and ongoing mentorship pathways through GON will be shared on the day. Details to be confirmed.

Implement the framework and work through your forward sales calendar. Ongoing support pathways through the GON network will be outlined at the event.