A 90-day implementation path for coach-led gym owners under £5k a month. Get your numbers, your offer and your growth basics in place, so the gym is set up to pay you properly.
Self-directed, with instant and lifetime access.
90
Days
A recommended pace, with lifetime access
3
Phases
Owner, Commercial and Growth Foundations
9
Steps
Each one builds on the step before it
You’re a good coach. Your members get results, and plenty of them stay because of you. The business side came together as you went: you found a space, started coaching, and worked the rest out on the way. Prices came from the gym down the road, the offer grew into whatever people asked for, and marketing happens when there’s a gap in the week.
So you end up guessing, and reaching for more leads, a new tactic or another course. None of it sticks, because it’s being added to a gym that was never set up to pay you. Underneath, it’s usually the same three things.
Gym Owner Network runs a mentorship for gyms above £5k a month. Below that, our advice is the same every time: put the foundations in place first, in the right order. Foundations is that work, laid out as a 90-day path you follow on your own.
Whether you’re three years in or still fitting out the unit, it’s the same starting point.
Three 30-day phases, each with three steps. Each phase builds on the one before, so you’re never working on marketing while the price underneath it is wrong.
Phase one · Days 1 to 30
Get clear on the numbers, margins, pricing and model your gym needs to work. Growth built on the wrong economics just adds pressure.
By day 30: you stop guessing and can see what the gym needs to look like financially.
Phase two · Days 31 to 60
Turn good coaching into something properly packaged, priced and sold. More leads won’t fix an unclear offer or a price the business can’t run on.
By day 60: you can explain what you sell, what it costs and how you sell it.
Phase three · Days 61 to 90
Set how you market the gym, what the brand stands for and which numbers show whether it’s growing. Without them, you’re back to guessing.
By day 90: you know which growth activity matters and which numbers to watch each week.
Day 1
A coach who happens to own a gym
Day 90
A gym owner running a business
First minute
See the full 90-day roadmap and know exactly where to start.
First hour
Start structuring your week and working out what the gym needs to deliver financially.
First day
Make your first real calculation or decision about the business.
First week
Run the week with your numbers in front of you and a plan for the gym you’re building.
Each step is short training followed by work you do in your own gym, using the worksheets and calculators alongside it. It’s built for doing, so the 90 days is a recommended pace rather than a deadline, and you keep access for life.
Braw Fitness
Before
10–15
Members
Low prices, high churn, and no clear systems or direction.
After a year in GON mentorship
80
Members
Paying the right price, with a full-time and a part-time coach.
Before that, it was long weeks spent trying to make the gym work without knowing what to fix first, and not much to show for either.
These results came through GON mentorship, with a coach on the business.
Foundations teaches the groundwork these gyms built on.
Foundations is built by the team behind Gym Owner Network, who run gyms themselves. It’s the same material they use in their own businesses and with every new Network member.
Everything you need to work through the 90 days on your own.
Seven modules of training, laid out in the order you’ll use them.
Three phases and nine steps, so you always know what to work on next.
Work out your numbers, pricing and gym model inside the lessons.
Sales scripts, frameworks and checklists you can use in your gym straight away.
A simple set of numbers to track, so you can see whether the gym is growing.
Everything is in the GON members’ area from day one, and stays there for life.
Self-directed. There are no calls, coaching or individual feedback. That keeps Foundations at this price and keeps our coaching time for Network members.
One payment today and one on day 30, with full access today.
Start FoundationsSecure checkout with Stripe. Your login arrives by email as soon as payment goes through.
Pay in full · £997 + VAT
Loading secure checkout…
We don’t promise a revenue figure. What Foundations gives you in 90 days is the groundwork a gym needs before it can grow: numbers that work, an offer and price that hold up, and a plan for growth you can measure. How fast revenue follows depends on your gym and how you implement.
Yes. It’s easier to build your numbers, offer, pricing and sales process right before you open than to fix them later.
It depends on what’s in place in the business. Plenty of established owners under £5k a month have never worked out their numbers or built their offer and pricing around them. Foundations is designed for them as much as for new owners.
Each phase is roughly a month of implementation alongside running the gym. One of the first steps is organising your week, which frees up the time to work through the rest. There’s no deadline, and you keep access for life.
No. Foundations is self-directed, with no calls, coaching or individual feedback. You get the full programme and every resource that goes with it.
Straight away. Everything is in the GON members’ area as soon as your payment goes through, and access is for life, on either payment option.
Keep building on what you’ve put in place. Once the gym is consistently above £5k a month, you can book a call with Gym Owner Network to talk about the right next step. If you’re already there, that call is where to start rather than Foundations.
Start with your numbers, then build your offer and pricing, then set up growth you can measure, over 90 days at your own pace.
£997 + VAT, or 2 payments of £597 + VAT, with instant and lifetime access.